About us

Welcome to Attraction Partners International

Over 35 years’ experience in attractions, tourism, sports and entertainment venue management, from initial planning to turnkey operations, performance and executive group management.

Who are we

Attractions Partners is a boutique consulting firm dedicated to the Attractions and Tourism industries. Our experienced attractions designers and operators provide industry-leading advice to developers, designers and operators of theme parks, tourist attractions and location-based entertainment world-wide.

Our Mission

At API, we identify and deliver strategic insights and innovative solutions for your attractions business. Dedicated to elevating your guest experience, enhancing your operational efficiency, and fostering your sustainable growth, we help your business to navigate challenges and capitalize on emerging trends.

What we do

  • Feasibility analysis and business modelling.
  • “Operationally Intelligent” design direction & program management.
  • Operational pre-launch planning and management.
  • Facility management and performance optimisation.

Our process

01.

Feasibility analysis

  • Lead the feasibility study process.
  • Conduct a critical review of existing studies.
  • Conduct sensitivity analysis of KPI’s.
02.

Business modelling

  • Ticketing and revenue strategy.
  • Cost structure planning.
  • Performance management targets and process.
03.

Performance optimization

  • Actionable, market-based insights to drive attendance, revenue and yield.
  • Realistic performance measures for both revenue and cost centres of the business.
04.

Design direction

  • Optimize the guest experience from the “Operator’s view”.
  • Operation design in the schematic design phase to save time and money.
  • Operational design input for realistic business budget assumptions.
05.

Program management

  • Outcome-based scheduling and management of project resources.
  • On-site management of key contractors and sub contractors.
06.

Quality assurance

  • On-site assessment of contractor’s works for key areas impacting safety and operations.
  • Minimize demolition and re-work of major non-compliances.

Why choose us?

Since 2010, API has delivered value in markets such as India, Malaysia, Singapore, Indonesia, Thailand, Cambodia, China, Japan, South Korea, North America, Europe and Australasia. We provide expertise and advice from the global attractions industry, ensuring your project exceeds expectations and your management team can focus on the important job of delivering exceptional guest experiences.

Enquire

Get in touch for an obligation-free consultation on your current or future project.